December 19, 2004

The rebel consumer

Anti-consumerism really just pandering competitive consumption?

From The Rebel Sell in This Magazine ``"Keeping up with the Joneses,"? in today's world, does not always mean buying a tract home in the suburbs. It means buying a loft downtown, eating at the right restaurants, listening to obscure bands, having a pile of Mountain Equipment Co-op gear and vacationing in Thailand. It doesn't matter how much people spend on these things, what matters is the competitive structure of the consumption.``

Posted by rusty at December 19, 2004 04:37 PM | TrackBack
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